When it comes to successfully integrating Marketing with Sales, much has been whined about, but little has been done to mend the disconnection. What are you doing to ensure your organization's sales force is able to consistently create and deliver differentiated customer messaging as part of a consultative sales cycle that sets your company apart from competitors?

Did You Know?

• 50-90% of what we produce as marketers goes unused in the marketing field
• Sales Reps spend up to 60 hours a month finding and using marketing messages to support specific sales opportunities
• 80-90% of customer-facing content created by salespeople is inaccurate and dilutes the brand

This CMA Roundtable will explore the importance of linking marketing content creation and sales content delivery to create a common approach to facilitate the customer buying process. Make your best customer messages easily available, with quick and personalized responses tailored to each opportunity.

Seminar Instructor:

Michael Harris
Chartered Financial Analyst

Michael Harris has specialized in various Sales and Marketing roles in financial services (HSBC and Merrill Lynch) and enterprise sales to CFO/CEOs of Global Fortune 1000 companies for over 20 years. In today's highly competitive sales market, Michael helps his clients in technology, financial/professional services and other industries involved in complex sales transform the way they sell into one of their most powerful competitive advantage via his sales process, messaging and change management expertise.